Investment Opportunity
The 1st complete SaaS suite designed to empower notaries through increased productivity and profits
In just the U.S., over 4.4 million notaries conduct over 1 billion notarizations per year — using a largely antiquated system critical to our business, legal and government systems.
Investor Overview
Astrean is best positioned to increase productivity, revenues & adoption in the notarization industry
For hundreds of years, notarization has been the primary tool for establishing trust in business, legal and government transactions.
The COVID pandemic has driven a few changes to the industry, though primarily focused on just remote online notarization (RON) tools.
The demand and opportunity for massive improvement in the notary industry, however, goes beyond RON. Remote notarization tools are nice, but they don't necessarily improve productivity and profits for notaries.
Notaries need an integrated set of tools that include electronic notarization, digital marketing and business productivity improvement.
Through Lean Startup interviews with over 130 notaries, we have identified this fundamental need and are the only ones launching an integrated solution for notaries in the U.S. and the world.
Unleashing notarization & notaries
Our vision and our mission
Vision: Empowering notaries by modernizing notarization
Our vision is to leverage the inherent "trust building" power of notaries to reinvigorate trust in our legal, business and governmental systems — as well as in our communities — by creating technologies and platforms to modernize & expand notarization.
Mission: Helping to build a better notarization system that can enable better opportunities for our industries, consumers and notaries
- Optimize the notarization process: Develop solutions that improve fraud prevention, reliability and productivity for notaries.
- Advance innovations that empower notaries: Introduce solutions that make it easier for notaries to nurture a successful career or business.
- Build on this new infrastructure to create new opportunities: Develop new apps that leverage the Astrean platform to support trust and growth.
The Problem
Notarization is finally modernizing — but still not enough
Unprofitable
It didn't used to be this way, but notarization offers few options for steady income for most notaries.
Insecure
Manual notarization has very few privacy, consumer protection and anti-fraud safeguards.
Inefficient
The manual work involved before and after the notarial event cries for something better.
Inconvenient
Untapped
The Astrean solution
Empowering notaries and notarization — beyond RON
Revenue engine
By providing tools that expand their market and improve their marketing & operations, notaries can build a real business or career.
Fraud prevention
Productivity
Our automated system streamlines the notary's tasks and operations, optimizing their businesses for more growth and increased capacity.
Customer UX
Opportunities
Market overview
Large current market — with potential to get bigger
million U.S notaries
billion notarizations/year
states legalized RON
Total Available Market
Serviceable Available Market
Serviceable Obtainable Mkt
A platform with equally big potential
What a modernized notary system can enable & empower
In addition to significantly improving notarization, a modernized notary platform like Astrean creates opportunities for new tools and solutions, such as these...
Next-gen ID service
With our ID document validation, dynamic KBA-driven identity verification and human verification (by licensed notary), Astrean's platform exceeds every other verification service now available online.
Digital lock box
Immutable timestamp
Overview of our competition
We are the 1st to market a full modernization suite for notaries
Our business model
Focus on rapid growth and mass adoption
SaaS platform
Cloud-based web and mobile app, accessible on PCs, tablets and smartphones.
We project an initial gross margin of 78%, with a pathway to much higher levels.
Freemium+
Marketplace
Our "Uber for notaries" marketplace will...
- Generate more business for notaries
- Provide a convenient B2C & B2B notary service
- Expand the use of notarizations
Partner channels
Pricing
Equipping notaries for success in the digital age
'Free for life' starter
Our free-for-life “Personal” tier gives notaries free access to important notary business tools, such as the efficiency-boosting electronic notary journal and marketing resources.
The Personal plan also allows notaries to buy credits as needed for RONs, RINs and IPENs.
Pro & team growth
The Astrean “Professional” subscription plan provides licensed notaries with access to valuable notary business tools, including a CRM, accounting software, booking software and online payment acceptance.
It also includes monthly complimentary credits for electronic notarizations.
Bigger goals & needs
The “Premium” tier gives solopreneurs and larger teams more of the professional level – plus analytics, dedicated support, team management tools and marketing support to take your game even further.
Notaries in this tier may also be recommended to our enterprise clients.
Reaching for the stars
The story behind Astrean's name
We knew that we needed an aspirational name to match our vision and mission. We understood that we weren't just building an app, we were helping to launch a much-needed movement to support trust-building in our legal, business, governmental and local systems.
A few months and several days of brand research later, we found the perfect name. Best of all, the domain was available!
Astrea (sometimes referred to as Astria or Astraea) was the ancient Greek goddess of justice, precision, purity and innocence.
According to Greek mythology, she was the last of the immortals to live among humans. It was only during the Iron Age, as greed drove people to distrust everyone, including their own family and friends, that Astrea finally abandoned earth. It is said that she later ascended to the stars to become the constellation of Virgo.
