Investment Opportunity


The 1st complete SaaS suite designed to empower notaries through increased productivity and profits

In just the U.S., over 4.4 million notaries conduct over 1 billion notarizations per year — using a largely antiquated system critical to our business, legal and government systems.

 

About Astrean - Vision, Mission and Team

Investor Overview


Astrean is best positioned to increase productivity, revenues & adoption in the notarization industry

Rebuilding Trust Through Electronic Notarization

For hundreds of years, notarization has been the primary tool for establishing trust in business, legal and government transactions.

The COVID pandemic has driven a few changes to the industry, though primarily focused on just remote online notarization (RON) tools.

The demand and opportunity for massive improvement in the notary industry, however, goes beyond RON. Remote notarization tools are nice, but they don't necessarily improve productivity and profits for notaries.

Notaries need an integrated set of tools that include electronic notarization, digital marketing and business productivity improvement.

Through Lean Startup interviews with over 130 notaries, we have identified this fundamental need and are the only ones launching an integrated solution for notaries in the U.S. and the world.  

Unleashing notarization & notaries


Our vision and our mission

Astrean 2022 Vision Statement

Vision: Empowering notaries by modernizing notarization

 

Our vision is to leverage the inherent "trust building" power of notaries to reinvigorate trust in our legal, business and governmental systems — as well as in our communities — by creating technologies and platforms to modernize & expand notarization.

Mission: Helping to build a better notarization system that can enable better opportunities for our industries, consumers and notaries

 

  1. Optimize the notarization process: Develop solutions that improve fraud prevention, reliability and productivity for notaries.
     
  2. Advance innovations that empower notaries: Introduce solutions that make it easier for notaries to nurture a successful career or business. 
  3. Build on this new infrastructure to create new opportunities: Develop new apps that leverage the Astrean platform to support trust and growth.
Astrean 2022 Mission Statement

The Problem


Notarization is finally modernizing — but still not enough

Unprofitable

It didn't used to be this way, but notarization offers few options for steady income for most notaries.

Insecure

Manual notarization has very few privacy, consumer protection and anti-fraud safeguards.

Inefficient

The manual work involved before and after the notarial event cries for something better.

Inconvenient

Finding the right notary can take hours for consumers, resulting in a poor user experience.

Untapped

A failure to modernize has limited what this critical trust-building process has been able to offer.

The Astrean solution


Empowering notaries and notarization — beyond RON

Revenue engine

By providing tools that expand their market and improve their marketing & operations, notaries can build a real business or career.

Fraud prevention

With advanced two-factor ID verification, secure notary journals and immutable logs , notarial events & records are more fraud-resistant.

Productivity

Our automated system streamlines the notary's tasks and operations, optimizing their businesses for more growth and increased capacity.

Customer UX

For the first time, notaries finally have tools to improve their clients' experience — including a client portal where they can view all their records.

Opportunities

A modernized notary platform opens new doors for notaries, as well as building a foundation for new solutions based on our new system.

Market overview


Large current market — with potential to get bigger

million U.S notaries

billion notarizations/year

states legalized RON


Total Available Market

Not including the potential increase in notaries, the current TAM has the potential for more than $2.7 Billion in annual recurring revenue.

Serviceable Available Market

Based on the recent NNA survey of notaries interested in going online & digital, we calculate a potential SAM of $2.13 Billion ARR.

Serviceable Obtainable Mkt

Targeting a conservative 10% market share in the 40 states that ave approved RON, we project $170 million in annual recurring revenue.

A platform with equally big potential


What a modernized notary system can enable & empower

In addition to significantly improving notarization, a modernized notary platform like Astrean creates opportunities for new tools and solutions, such as these...

Next-gen ID service

With our ID document validation, dynamic KBA-driven identity verification and human verification (by licensed notary), Astrean's platform exceeds every other verification service now available online.

Digital lock box

Through our client portals, consumers not only have direct access to their notarized documents. We also have the potential to provide consumers with a digital safety deposit box for all their important digital documents

Immutable timestamp

Individuals and organizations looking for an indisputable and reliable timestamp on their digital files can now use our blockchain-driven services to secure an immutable timestamp for future evidence neds.

Overview of our competition


We are the 1st to market a full modernization suite for notaries

Our business model


Focus on rapid growth and mass adoption

SaaS platform

Cloud-based web and mobile app, accessible on PCs, tablets and smartphones. 

We project an initial gross margin of 78%, with a pathway to much higher levels.

Freemium+

Our free electronic journal (which replaces the necessary but insecure traditional notebook) is available for every notary in the U.S. It's also an entry way into our paid features & tiers.

Marketplace

Our "Uber for notaries" marketplace will...

  • Generate more business for notaries
  • Provide a convenient B2C & B2B notary service
  • Expand the use of notarizations

Partner channels

Our planned API and partner integration tools will allow other legaltech, fintech, proptech and document managing software to enable both internal and external notarization options for their users.

Pricing


Equipping notaries for success in the digital age

'Free for life' starter

Our free-for-life “Personal” tier gives notaries free access to important notary business tools, such as the efficiency-boosting electronic notary journal and marketing resources.

The Personal plan also allows notaries to buy credits as needed for RONs, RINs and IPENs.

Compare plans...

Pro & team growth

The Astrean “Professional” subscription plan provides licensed notaries with access to valuable notary business tools, including a CRM, accounting software, booking software and online payment acceptance.

It also includes monthly complimentary credits for electronic notarizations.

Compare plans...

Bigger goals & needs

The “Premium” tier gives solopreneurs and larger teams more of the professional level – plus analytics, dedicated support, team management tools and marketing support to take your game even further.

Notaries in this tier may also be recommended to our enterprise clients.

Compare plans...

Reaching for the stars


The story behind Astrean's name

When our founding team members first embarked on this project, we made up our initial interim name — Public Data Block — in under 5 minutes, knowing that we needed something much, much better.

We knew that we needed an aspirational name to match our vision and mission. We understood that we weren't just building an app, we were helping to launch a much-needed movement to support trust-building in our legal, business, governmental and local systems.

A few months and several days of brand research later, we found the perfect name. Best of all, the domain was available!

Astrea (sometimes referred to as Astria or Astraea) was the ancient Greek goddess of justice, precision, purity and innocence.

According to Greek mythology, she was the last of the immortals to live among humans. It was only during the Iron Age, as greed drove people to distrust everyone, including their own family and friends, that Astrea finally abandoned earth. It is said that she later ascended to the stars to become the constellation of Virgo.

Astrea - the Ancient Greek Goddess of Justice, Purity and Precision